Professional services website
Organising complex business information into a clearer website experience.
- Client
- Professional services website
- Sector
- Professional services
- Services
- Information architecture, UX, UI, WordPress development
- Role
- UX and web designer, developer
Find help by the challenge you’re facing.
Planning a transitionImproving operationsLeading teams
The starting point
The website had grown page by page. Services overlapped, navigation followed the company’s internal structure, and visitors had to understand the organisation before they could find help with their problem.
The
decisions
01
Navigation by client need
Services were regrouped around the challenges clients arrive with, so visitors recognise their situation before reading service names.
02
One structure for every service page
Each page answers the same questions in the same order: who it helps, what is involved and how to start.
03
Mobile layouts designed alongside desktop
Navigation, tables and forms were planned for small screens from the start rather than adapted at the end.
Find help by the challenge you’re facing.
Planning a transitionImproving operationsLeading teams
What was delivered
- A reorganised site structure and navigation
- Reusable page templates for services and insights
- Improvements implemented in WordPress