Biryaniwala
Making a busy restaurant’s offers easier to recognise and understand.
- Client
- Biryaniwala
- Sector
- Restaurant
- Services
- Campaign design, offer communication
- Role
- Designer
Offer system
Biryaniwala
The starting point
Offers appeared across counter displays, social posts and delivery listings. Each piece was produced on its own, so what was included, when it applied and the conditions sat in a different place every time. Customers had to read closely to work out what they would get.
The
decisions
01
One order for every offer
What you get, when it’s available and any conditions always appear in the same sequence, so customers can compare promotions at a glance.
02
A campaign system, not single posters
A fixed layout with interchangeable food photography and offer text lets new promotions be produced quickly without losing recognition.
03
Designed for the smallest screen first
Most offers are first seen on a phone. Type size and contrast were set for a feed thumbnail, then scaled up for print.
Offer system
Biryaniwala
What was delivered
- A reusable offer layout for social, print and delivery platforms
- Campaign variations for recurring promotions
- Print-ready files for in-store display